Tuesday, October 28, 2008

Japanese Media, Public Opinion and Their Effects on Japan’s Policy Toward China

by BI Yantao

Presented at China Communication Studies Forum
June 24-26, 2005 Nanning, Guangxi Province, P.R. China

Abstract: My research suggests that the public opinion in Japan influences Japan’s foreign policy toward China through different channels. Therefore, it is vital to reshape the opinion environment in Japan in order to improve the bilateral relationship between Japan and China. To enhance China’s influencing capacity on the global stage, it is time to promote International Political Communication Studies.

Key Words: public opinion, foreign policy, global governance, image